- Catalina Gardescu from American International School of Bucharest kicked off the professional development with a discussion on how admissions professionals can carve their way through difficult conversations without burning bridges.
- Heidi Reid from IDAT led an interactive session where schools shared what attributes and attitudes they look for in new students, and how they ascertain who is the right fit for their school.
- David Willows and Suzette Parlevliet from International School of Brussels held a workshop on the art and science of predicting enrolment.
- Cristina Willows from BEPS International School and Raluca Tarcea from Avenor College provided practical tips for finding the right balance of empathy and transparency when dealing with uncomfortable conversations in admissions.
- Praline Hudson from European International School of Barcelona examined recent trends and challenges that schools face when communicating school culture to families.
- Maria Litras and Charlene Rogers from Southbank International School led an insightful discussion about the challenges that admissions teams in international schools are facing post-Covid, when it comes to the student selection process.
- Max Eisl from Finalsite covered various marketing pitfalls, strategies and automations to help admissions and marketing optimise the journey for prospective parents and students.
- Claudine Hakim from International School of London and Courtney Knight from International School of Paris held an interactive workshop on emotional intelligence and effective leadership during difficult conversations.
- Natalie Perrone and Camille Jacquot from Ecole M gave a presentation on pipeline management and forecasting for admissions teams.
- Laura Schoepfer, former Director of Community Relations and Head of Admissions at International School of Zug and Luzern shared her knowledge and expertise on how admissions professionals can maximise their team's success using data, reporting and communication.
