OpenApply and Finalsite have teamed up to provide a world-class admissions and enrolment experience for our schools and families.

Through this new integration, you will be able to combine Finalsite’s inbound expertise with OpenApply’s robust admissions platform to identify and efficiently target the right families for your school.

So what is inbound marketing?

Inbound marketing is a digital marketing strategy which centers on getting the right content in front of the right person at the right time to influence a decision

How does the Finalsite integration work?

OpenApply partnered with Finalsite to boost inbound efforts and increase engagement from the top of the funnel so you can capture the attention of your ideal families as soon as they are searching for potential schools. Data collected in OpenApply will flow into Finalsite to be used by the Messages and Workflows modules, creating an integrated admissions and marketing workflow that further enhances our ability to provide the strongest admissions platform to our schools throughout every step of the enrolment process.

Marketing your school continues to be a large aspect of the admissions office’s scope. By utilising Finalsite and OpenApply together, your admissions office can leverage the core strengths of both systems to increase efficiency and productivity. 

What are the core strengths of each system?

OpenApply Director, MacKenzie Hovermale and Finalsite’s Chief Product Officer, Lauren Barth, discussed the integration during a joint webinar on the role of inbound marketing in the admissions process, what the integration means for our schools and how both systems work together to improve the admissions experience. You can view the recording of the webinar by following the link below.

If you have any questions regarding the integration, or how your school can leverage Finaliste or OpenApply to enhance your admissions process, please contact our team at [email protected]

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