During the past few years, we have seen a shift in marketing and admissions teams. Once siloed, schools are now focused on aligning these roles because they realize that teamwork and collaboration are critical. Recruitment and retention is everyone’s job. Every...
An Interview with Maria English Maria English is the Director of Admissions and Marketing at Dulwich College Suzhou, near Shanghai, China. She has also worked at Shanghai American School and The Western International School of Shanghai in China and at Shu Ren...
Every Admissions Officer acknowledges the challenges of managing an admissions team during the height of “admissions season.” Compound that stress with coordinating with more than 150 groups of people who have never met and are physically sitting at all points of the...
Two professionals in admissions offer two different perspectives about schools that might seem the same at a first glance, but in fact are different. ‘Convince me that your school is right for my child!’ might be the one challenge that can drive an admissions manager...
I remember working on SWOT analyses in times immemorial (aka pre-pandemic) and resting on the laurels of “our campus is unequaled in Romania.” It took a tiny but mighty virus to wipe that off the slate of reasons I could give parents for choosing us and not our...
I have had the pleasure of working at the American International School in Egypt, Campus West (AISW) for the past six years. For five years I was the director and presently I am the assistant to the superintendent. We are a school that currently has more than 1650...
