OpenApply was excited to host our first-ever virtual conference, twelfth overall, on November 4 & 5, 2020. We were thrilled to welcome around 240 attendees from over 50 countries and 130 schools all over the world.

The theme of this conference was Agile Enrolment Management, and the schedule was broken down into sessions led by Admissions Professionals and OpenApply workshops. We designed the event to be as engaging and interactive as possible to encourage exchanges between all attendees. We aimed to bring the Admissions Community together to share best practices and experiences on how to pull through this difficult time collectively.

Here is an overview of the topics covered during the conference. Besides the presentations and workshops, the attendees had enjoyed the networking opportunities, where panel discussions or one-on-one chats took place.

During the Welcoming Remarks, OpenApply Director MacKenzie Hovermale shared a company update. See below to find out everything Faria and OpenApply have been up to this past year and what to expect in 2021:


What attendees have said!

Positive, educational, and worthwhile. The best learning comes from sharing ideas and best practices with fellow practitioners.” – Katie Rigney-Zimmermann, Saigon South International School

Very engaging, encouraging, fun and informative. Thank you so much for your effort to make it a meaningful experience.” – Nathalie Mayer, International Christian School of Vienna

I came out of the conference with a good sense of how OA operates and what the user experience is like, as well as the knowledge that we are all navigating these Covid times together.” – Lucia Yuki, International School of Brussels

I truly enjoyed the conference and would encourage you to do it virtually (and perhaps more often! I know it’s exhausting but it’s so valuable!). Thank you for this opportunity!” – Hania Juma, American Community School – Amman, Jordan

Best virtual conference I’ve had since Covid hit.” – Bekah Dawson, Oasis International School – Kuala Lumpur

We thank everyone who joined us this time for being generous with their ideas and experiences, and we hope to see you at our next conference!

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